TNS Worldpanel continuous syndicated research solutions measure consumer purchasing behaviour. When linked with customised insights from TNS ICAP Consumer, they provide an even deeper understanding of the consumer and the FMCG marketplace
Specialist insight
Launched in 2005, TNS Worldpanel in Greece measures consumer grocery puchasing behaviour for brand owners, retailers and manufacturers. With the aid of technology, such as bar code scanners and internet TNS ICAP delivers insights on the key drivers of market share of the brands in the market.
TNS Worldpanel in Greece helps clients determine how effective is their activity as well as how to sharpen their category and brand management strategies.
Global expertise
TNS Worldpanel has more than 30 years of expertise in consumer panels, and is the world’s largest provider of consumer purchasing information with operations in 52 countries worldwide through the Europanel network.
TNS Worldpanel is acknowledged to provide the world’s best panel research solutions, bringing together the best people, the highest quality data and the deepest consumer understanding to give our clients the incisive insights that help them solve their existing problems and guide them to new opportunities.
