Retail & Shopper Insights
TNS ICAP has a business dedicated to providing clients with retail and shopper insights based on strengths in brand equity, purchasing behaviour, in-store marketing and retail strategy.
Drive retail business and increase brand equity with the research industry’s broadest offering of research, tools, and solutions
Our expertise in consumer insight

TNS Retail & Shopper Insights provides clients with the wide-reaching intelligence, actionable insights, and effective strategies they need to boost brand presence and equity, drive category and retail sales growth, differentiate from competitors, and implement innovative, customer-focused solutions for retail.

Retail & Shopper Insights inform our clients about the multiple moments of truth, the success and failure points of a brand, within the entire consumer purchasing journey.

Our service also addresses the need for brand owners to build brand equity and to align it with retail delivery in order to gain the edge at retail.

We can help clients: optimise channel and retailer strategies; build customer partnerships; design a more effective store with optimal category placement; create higher impact merchandising to maximise engagement; improve conversion; align in-store communication with brand equity and brand communication with in-store delivery.
Specialist consumer research solutions

TNS ICAP services and solutions include behavioral insights based on our household purchasing panel, a range of quantitative techniques to better understand behaviors and attitudes and various qualitative techniques such as: Accompanied shopping, Video ethnography, Shelf Impact, Learning Lab, Controlled Store Test. These methodologies can be employed in combination or stand alone, depending on the objectives of the project.

Our specialist in-store retail research practice
TNS Sorensen: the science of in-store research
TNS Sorensen builds on 35 years of in-store research expertise to deliver well-founded, actionable insight into shopper behaviour and motivation. TNS Sorensen bolsters the offerings of the TNS Retail & Shopper Insights practice by providing specialized, in-store research services to help you execute, validate, and fine-tune your retail strategies.  www.sorensen-associates.com

TNS Retail Forward: strategies for retail
TNS Retail Forward specializes in innovative retail strategies, in-depth industry intelligence and actionable shopper insights. Through a suite of strategy consulting, shopper insights and syndicated solutions, TNS Retail Forward helps retailers and manufacturers identify opportunities to drive profitable growth and performance improvement.  www.retailforward.com

TNS Magasin: Shopper behaviour properly explained
TNS Magasin provides retailers and manufacturers around the world a real competitive edge in-store. It offers clients shopper research and analysis giving unparalleled insight with practical recommendations as well as strategic consultancy, training and educational workshops, believing that it is actionable insight that marks success. TNS Magasin has been researching shopper behaviour for 15 years, using leading-edge techniques such as filming and eye-tracking.
www.idmagasin.co.uk
TNS retail and shopper insights are used by many of the world’s leading consumer goods companies.
Contact

Helena Chari
TNS ICAP
154a Sevastoupoleos Str
Athens 11526

t:  +30 210 7260600
f:  +30 210 7231162
Send an inquiry
 
Our global insight brands
We use this group of services to help our clients
NeedScope™ – motivational research
Conversion Model™ – commitment measurement
BPO™ – brand equity research
View all global brands
 
Our industry focus
Retail & Shopper Insights are used by this market sectors
Consumer custom
Worldpanel
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