TNS ICAP aims to help clients manage the risk of new product development and innovation and ultimately improve their return on their investment. By understanding clients’ own new product development processes, we support them to get the best ideas through the innovation process faster, while rejecting the weak ideas early.

We help clients identify whether it is worth investing in an idea, discover how to make a concept more appealing, optimise the mix and forecast potential sales volumes.

TNS ICAP offers tailored and flexible solutions throughout the whole new product development process – from early stage screening, concept development, testing and optimisation through to volumetric forecasting.

In response to all our clients’ new product development research issues, TNS has developed InnoSuite - a complete suite of integrated new product development research products looking at every stage of the NPD process.