The healthcare market is changing. New challenges facing the industry are driving the need for new approaches. TNS ICAP Healthcare uses a holistic approach to deliver a complete service to your business.
Innovative healthcare market research
TNS ICAP Healthcare helps clients develop and define market opportunities for new products and track their post launch performance to assess success. We offer a range of services that provide companies with valuable insights into sizing and segmenting markets, and tracking brand performance.
Our Healthcare specialists deliver insights across stakeholders—including physicians, patients and consumers—to help clients anticipate and impact customer behaviour, so they can optimise sales, brand, treatment and communications performance.
Our expertise
Apart from the standard Quantitative and Qualitative research methodologies, we also offer a portfolio of innovative services such as:
Brand Performance Optimisation (BPO™)
In an industry where the challenges are becoming tougher, BPO is our innovative, holisitc approach to brand performance optimisation. It has been designed to give a comprehensive measurement of the performance of brands incorporating measures previously unavailable in the market place.
Monitors
TNS ICAP Healthcare’s Monitors, provide unrivalled detail and a complete picture about the diagnosis, management and treatment of patients. TNS ICAP Healthcare conducts Monitors in the following therapautic areas:
Central Nervous System via DepressionMonitor and AntipsychosisMonitor
Sales Performance Optimisation (SPO™)
Prescription data may indicate that brand’s sales are safe. But are they? In most major classes, up to 50% of high prescribers are ready to switch to a competitior. TNS ICAP Healthcare’s Sales Performance Optimisation (SPO) shows not only how much doctors prescribe the brand but how commited they are to it.
Physicians’ Internet panel
TNS Healthcare has more than 50 years of experience building and maintaining panels that deliver top response rates and fast turnaround.
Now…we are bringing that expertise to bear in Greece with Internet panels of GPs and Cardiologists.
What sets TNS ICAP Healthcare’s Internet panels apart? Many companies who claim they have panels really just offer lists of e-mail addresses. TNS ICAP Healthcare, however, provides true managed panels—unbiased permission-based communities, closely tracked, accurately profiled and appropriately rewarded to offer the highest response levels and greatest data quality.
