|Our global insight brands
|TNS ICAP helps clients build stronger brands with sophisticated research techniques for solving common marketing problems across any industry sector.
Do you need to understand which media channels will help you maximize the effect of your marketing campaign? AdEfect will help you evaluate not only your creative but also which media will perform best for your campaign?
How do you know in advance that your ad is going to work? AdEval is an ad pre-testing system which uses powerful diagnostics to evaluate an ads performance and improve it to do the intended job.
Can you be sure that you are building power in the market as well as in the minds of consumers? Brand Performance Optimization (BPO) helps clients see how communications affects the brand consumer relationship rationally and emotionally, in order to optimize the media mix.
- Conversion Model™
How committed are your consumers to your brand? Conversion Model is a psychological model of consumer behaviour that enables clients to detect both threats and opportunities early.
- Future View™
Who are the consumers of the future driving the growth in your market? FutureView identifies the influential consumers and provide insights into how to reach and engage them.
Are you sure you are covering every stage of the new product development process? InnoSuite is the one-stop-shop approach to innovation planning that enables clients to improve their product at every stage of the new product development process.
Is your brand really tapping into consumers emotions? NeedScope helps marketers build more powerful brands by systematically integrating emotion into brand planning and new product development.
Optima is the ultimate in understanding usage and attitudes – a brand portfolio management tool which gives clients a powerful understanding on how their market works, based on how and why the consumers choose the brands they do. By combining intelligent and effective data collection with a validated model for consumer.
Is your marketing information organized according the needs of your business? TNSInfo is an online information analysis and reporting service that allows clients to store and organize marketing information in one place on the Internet, accessible anywhere, anytime.
How well are you managing your stakeholder relationships? TRI*M is the proven management information system that allows managers to continuously measure, manage and monitor relationships with relevant stakeholders groups, be it customers, employees, dealers or shareholders.