FMCG
Fast Moving Consumer Goods - from continuous tracking of purchasing and usage behaviour to one-off bespoke studies and qualitative research
Consumer Custom Worldpanel
Ever increasing R&D costs, a decrease in the number of new blockbuster products, the fragmentation of media, and a more and more elusive consumer, is just some of the problems facing companies today.
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Worldpanel can tell you what consumers buy, where, and when. TNS Worldpanel continuous syndicated research solutions measure consumer purchasing behaviour.
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Our combined FMCG capabilities link custom research solutions with marketplace insights from TNS Worldpanel to provide an even deeper understanding of the consumer and the marketplace.
Contact
Helena Chari
TNS ICAP
154a Sevastoupoleos Str
Athens 11526
t:  +30 210 7260600
f:  +30 210 7231162
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